THE CLIENT
Harel Group Investment in Insurance and Financial Services Ltd. is one of the largest and leading insurance and financial companies in Israel.THE KEYWORDS
Cultural / Soft / natural
THE SOLUTION
I designed a unique branding concept for Harel's trip to Japan, blending traditional Japanese elements with modern sophistication. The color palette of white, pink, red, and black was used to evoke elegance and cultural richness. Cherry blossoms served as the central theme, with soft pink tones symbolizing beauty and renewal, while bold red and black accents added energy and sophistication.
